Marta Materska-Samek Ph.D. is assistant professor and Ph.D. holder from Jagiellonian University. She has excelled in international project leadership, particularly in film and creative industries.

From 2006 to 2014, Marta managed the Cinema Development Foundation, overseeing digitalization projects like the Malopolska Network of Digital Cinemas. Affiliated with Jagiellonian University's Department of Management, Media Economics, and Advertising since 2016, Marta co-authored and managed the "ErasmusXR" project (2020–2023), recognized as 'good practice' by the National Agency of the Erasmus+ program. Since 2020, she has contributed to developing the EIT Knowledge and Innovation Community for creative sectors within University Alliance Una Europa. During EIT Culture & Creativity's startup phase (2022–2023), she served as Interim Education Director. Marta actively participates in Horizon Europe projects like PACESETTERS and IMPULSE. She is a visiting researcher at Lusofona University in the CRESCINE project, focusing on enhancing the international competitiveness of small European film markets. As Chairwoman of the Working Group for National Smart Specialization - Creative Industries at the Polish Ministry of Development and Technology, she shapes policies in the creative sector.